About Bob W
Bob W is a venture capital-backed, tech-enabled hospitality company that merges hotel-like consistency, services and amenities with the authenticity and livability of a home. With beautifully designed and authentic living spaces, Bob W offers a home away from home in more than 10 countries for leisure and business travellers alike, no matter if you’re staying for a few nights or a few months.
Request
Bob W, approached the Wise IT team with the goal of optimizing their organization’s use of the Google Workspace platform. They were looking for a more flexible licensing solution that would accurately reflect the diverse roles and needs of their employees, moving away from their existing one-size-fits-all model.
Business Challenge
Previously, the entire company operated on a single Google Workspace license type: Google Workspace Business Standard. This uniform approach lead to overall Inefficiency:
- A portion of the staff did not use the full range of Business Standard functions.
- Additional Google Workspace features were not utilized due to subscription limitations.
The client needed a strategic partner to help them analyze their usage and implement a more intelligent, needs-based licensing structure.
Solution
Wise IT developed and executed a tailored, multi-step plan to address the client’s challenges:
- Needs Analysis & License Optimization: Wise IT experts conducted an analysis of the client’s user base and their daily software requirements. Based on findings, a hybrid licensing model was proposed:
- Business Standard (Annual Plan): Assigned to core team members who relied on the full suite of advanced features, including larger meetings and more cloud storage.
- Business Starter (Flex Plan): Assigned to employees needing core collaboration tools (Gmail, Calendar, Drive), also perfect for hotel email accounts that don’t need advanced features.
- Value-added Feature Trial: Recognizing a potential need for improved data governance, Wise IT offered Bob W a 30-day trial of Google Vault. This allowed them to test its eDiscovery and data retention capabilities in a real-world environment without commitment.
- Seamless Transition & Partnership: the Wise IT team provided comprehensive support throughout the transition phase, ensuring a smooth and disruption-free process for all users.
Result
The implementation of the new strategy successfully resolved the client’s initial challenges:
- Optimized Licenses: By migrating from a single license type to a flexible, needs-based combination, the client achieved optimal cost distribution on their Google Workspace subscriptions.
- Enhanced Security & Compliance: After the successful trial, the client chose to adopt Google Vault permanently, improving their data management, retention, and security posture.
- Increased Efficiency: The business task was fully accomplished. Employees now have the right set of tools for their specific roles.
- Continuous Support: Wise IT provides continuous support on different aspects of Google Workspace.
Customer Feedback
“We knew we could be smarter about our Google Workspace environment, but we weren’t sure of the best approach. The team came in, quickly analyzed our usage, and proposed a clear plan. The switch to a mixed-license model was seamless. Also, Google Vault is now essential for our data governance. We are very satisfied with the results and the support of Wise IT.”
— A Representative from Bob W.
Other Clients
Crimson IT needed help implementing robust information security measures for its Google Workspace environment. The company turned to the Wise IT team with this request.
The VARUS.UA team approached Wise IT with a request to implement intelligent product search for users of the VARUS online marketplace that would allow the use of natural language.
The PROSTOR team turned to Wise IT to migrate the team from an outdated email service to the Google Workspace platform.
The NOVA Group of Companies turned to Wise IT with the need to create a centralized corporate resource — a knowledge base for company employees with intelligent search for the necessary information.
The implementation of Google's AI-based tools, implemented together with the Wise IT team, allowed VARUS to transform daily work processes, shifting employees' focus from routine tasks to analytics, creativity, and strategic decision-making.
Google Workspace for the Fertility Health Center Ivmed
IVMED is a fertility health center for couples. The company helps couples consciously approach the birth of a child through healthy conception, from the moment they decide to become parents throughout the entire pregnancy period. Healthy conception includes both natural conception and IVF at IVMED. With IVMED, infertility does not exist; there is only a way to achieve the desired pregnancy with the help of modern fertility technologies.
Preply has been successfully using the standard Google Workspace plan for several years, but their rapidly growing business requires unlimited access to shared office tools and a higher level of efficiency in corporate communications.
Thanks to the flexible and simple tools of Google Workspace, the foundation was able to create its own website without involving contractors, an IT department, and additional costs.
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Since 2017, Tranzzo has been creating solutions and technologies that help businesses around the world accept online payments using bank cards. The service conducts about 8 million transactions per month and serves more than 3,000 clients. Tranzzo’s clients include online stores and marketplaces, delivery services, ticket operators, and online schools. In particular, the company cooperates with “Rozetka”, “Arsenal Strahuvaniya”, Prom.ua, WOG, Foxtrot and others. In addition to card payments, the platform works with such payment tools as Google Pay, Apple Pay, Masterpass, VisaCheckout, Telegram Pay.
Speaking about why the Enterprise level subscription was chosen, Hryhoriy Legenchenko, head of the information technology and telecommunications department, answers: “SOE employees are actively involved in the rule-making processes of Ukraine, we work with a huge number of documents and their versions. Therefore, the unlimited volume of document storage with end-to-end contextual search, which does not require additional configuration, is a determining factor in the effectiveness of our work. A pleasant moment was that for our project we received special conditions for a 24-month subscription and we express our gratitude to the Wise IT company for comprehensive support in any matter”.
“Google Workspace is a unique solution that meets the needs of our business users as much as possible, and also removes from the IT service the issue of service fault tolerance. At the same time, Google Workspace works well, its availability is ensured by Google (99.9% uptime guarantee). At the same time, the decision increased the quality of the IT department’s work – feedback on various tasks provided by the service was accelerated,”— said Valery Yasinovskyi, the company’s IT director.
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