Finhike — is a digital financial company whose mission is to provide accessible financial services to everyone. Operating in five countries, Finhike serves over a million clients, offering a fast and convenient online alternative to traditional banking.
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The company was looking for a reliable technological foundation for its platform that would allow for rapid service deployment in new regions. The main requirement was stability of operation in a changing market and the ability to process large amounts of data in real-time for credit decision-making.
Business Challenge
Traditional banking is often too slow due to paper bureaucracy. Finhike sought to provide instant access to finance, but faced two critical challenges:
- Local infrastructure: The need to maintain a stable connection for customers in regions with limited network stability (particularly in Ukraine).
- Security without obstacles: Previous security systems often generated “false positives,” blocking real users instead of malicious actors.
Partner’s Role
Since Finhike operates in a strictly regulated fintech sector, the role of Wise IT became key in ensuring the infrastructure complies with local regulations. The Wise IT team acts as a strategic advisor, helping to:
- Configure environments: Consulting on setting up projects according to specific legal and financial requirements.
- Optimize costs: Providing cloud budget management support, allowing the client to clearly see and control resource utilization.
- Ongoing support: Assistance in implementing new tools to improve the efficiency of internal development teams.
Result
Collaboration with Google Cloud and Wise IT allowed Finhike to transform its business:
- Time to market: Preparing for a full project launch in a new country now takes only one week.
- Development efficiency: Using Gemini AI allowed engineers to complete tasks 20% faster, focusing on creating new features for clients.
- Availability: The company achieved an availability rate of 99.95%.
- Performance: The company achieved a 95% score on Google PageSpeed, which is critical for users with a slow internet connection.
- Marketing accuracy: Thanks to BigQuery, the marketing team automated reporting, eliminating three-month delays in data analysis.
- Cost-efficiency: Thanks to migrating to Google Cloud, the Finhike team was able to reduce infrastructure costs by 10% annually.
Technology Stack of the Solution
Google Cloud — is a suite of cloud services that operate on the same infrastructure as Google’s internal products.
Compute Engine: Powers Finhike’s proprietary risk engine, which analyzes data for lending decision-making.
Gemini for Google Cloud: Generative AI that assists with code writing, database management, and automating routine engineering tasks.
Cloud Armor and reCAPTCHA Enterprise: Modern security tools that filter malicious traffic, ensuring seamless access for legitimate clients.
BigQuery: An advanced data warehouse for rapid analysis of marketing metrics and user behavior.
Cloud Monitoring: Allows potential issues to be detected and resolved within minutes, which is a mandatory requirement for reporting to government regulators.
Client Feedback
“Collaboration with Wise IT proved to be a reliable foundation for developing our infrastructure. The team dove deep into our business challenges, helped build a cloud environment on Google Cloud, and was there at every stage.”
— Nikita Livintsev, CTO, Finhike Group
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