What is Google Vids? An Overview of the New Google Video Creation App

In 2024, Google began rolling out Google Vids—a new AI-powered video creation app for work—for select Google Workspace Business, Enterprise, Education plans, and the Gemini add-on. Currently, most of these customers can access Vids at vids.new and explore how the solution fits their specific work needs. If you already have a corresponding Google Workspace license, this video editor is free for you.

Stand Out at Work with Videos

We’ve all been there: overflowing inboxes, endless meetings, and constant notifications make it harder to focus on lengthy reports and emails. Research shows that the average attention span has shrunk to just 47 seconds when viewing specific content. This means that as a communicator, it’s becoming increasingly difficult to get your message across when it truly matters.

We already use video extensively in our personal lives for communication and learning. So why not apply it at work? Typically, it’s because video creation tools are too complex, expensive, and require specialized skills. But Vids is designed to change that.

What is Vids?

Google Vids is a new Google Workspace app for creating videos using artificial intelligence, seamlessly integrated into the collaboration ecosystem of tools like Docs, Sheets, and Slides. Designed by Google specialists with generative AI, Vids makes crafting visual stories at work simpler and more accessible for all employees—without requiring specialized skills or separate software licenses. One early tester described it as being “as easy as creating presentations in Slides.” Vids streamlines video creation with an intuitive scene editor and familiar commenting and sharing processes.

Getting Started with Vids

With Gemini in Vids, you can quickly kick off your project using the “Help Me Create” feature. It generates an initial draft of your video based on your prompt and content from Google Drive. Media files, text, scripts, and background music are also provided to help you shape your narrative. If you already have a concept in mind, you can choose from a variety of video templates organized by use case.

Gemini in Vids makes video creation accessible to everyone by offering a fully editable structure with suggested scenes, stock materials, and other elements—all generated based on your prompt and file.

Deliver Your Message

Recording a video can be challenging, especially if you feel uncomfortable in front of the camera or don’t know where to start. The built-in recording studio addresses these issues and helps you confidently convey your message. Here’s how we simplify the video recording process:

• Scene scripts suggested by Gemini for every segment.
• A variety of professional AI-generated voiceovers that can be easily added.
• A teleprompter with scrolling or reading features to help you confidently engage with your audience.

Unleash Your Creativity

In addition to the video editor, a free package of millions of stock media files will be available to you in one click. You can also use Gemini in Vids to create custom images and effortlessly add features that make your videos more dynamic, such as animations, transitions, or motion effects for static visuals.

Doubling the calculation speed and other updates in Google Sheets

Who Can Use Vids?

Teams are already incorporating video into their workflows for tasks like product demos or meeting recordings. However, our early testers and customers have impressed us with innovative ways to use Vids online video editor:

• Customer service teams create training videos to scale support. If the product interface changes, they can simply replace a single scene instead of creating a new video.
• Leaders use Vids to build stronger connections with employees by sharing company updates in a more personalized way.
• Learning and development teams produce videos for large-scale employee training and onboarding processes.
• Marketers create videos summarizing events or campaign updates. Seamless collaboration between teams allows, for instance, a leader to add key takeaways to internal newsletters.
• Project teams use Vids as a unique way to summarize meetings or share insights from lengthy reports, helping maintain attention and keep colleagues informed.

How much does Google Vids cost?

The Google Vids online video editor is provided as part of personal, work, and educational Google Workspace licenses. If you already have a Google Workspace license, this video editor is free for you.

Licenses that allow you to use the video editor for free as of December 2024:

• Work account:
  • Business Standard
  • Business Plus
  • Essentials
  • Enterprise Essentials
  • Enterprise Essentials Plus
  • Enterprise Standard
  • Enterprise Plus
  • Gemini Enterprise
  • Gemini Business
  • Google Workspace Labs
• Educational institution account:
  • Google Workspace for Education Plus
  • Gemini Education
  • Gemini Education Premium
• Personal account:
  • Google Workspace Labs

How to Create Your First Video in Google Vids online video editor

Create a Video with “Help Me Create”

You can use the “Help Me Create” feature to draft a video with Gemini in Google Vids. All it takes is entering a description. Gemini will generate a draft that includes a script, scenes, and content for the video. From there, you can edit the draft as needed.

1. 1. Open Google Vids on your computer.
   2. In the Gemini window, click “Help Me Create” if this tab doesn’t open automatically.
   3. Describe the video you want to create. Add information about the audience, purpose, and tone of the video.Optional:
      • To get examples, click on the suggested prompts below the description field.
      • To add related files, type @, then the file name or select a file from the list. You can add files from Google Workspace, such as Docs, Sheets, or Slides, from Google Drive.
      • To generate new ideas for prompts, click “Regenerate” under the suggested prompts.
   4. When you’re satisfied with the description, click Next.
   5. Review and edit the suggested plan or rewrite the prompt to generate a new plan, then click Next again.
   6. Choose a design and click “Create Video Draft.”
   7. Once the video draft is created, you can add or adjust the content as needed.

Learn more about using Help Me Create

Start with a Template

A template is a pre-designed set of scenes with media files and transitions. Use a template to build the structure of your video, then customize it as needed.

1. Open Google Vids on your computer.
2. In the Gemini window, click “Templates.”
3. Choose a template from the gallery.
4. Specify whether to insert all scenes or only the current scene.
5. Once the video is created, you can add and customize the content as needed.

Learn more about using templates

Start by recording a video.

Create a video by recording yourself (audio or full video), your computer screen, or the surrounding environment using the Vids recording studio. You can review the recording and re-record it until you’re satisfied with the result. Then, add it to the Vids file and adjust it as needed.
Note: Recordings created in Vids can last up to 10 minutes.

1. On your computer, open Google Vids.
2. In the Gemini window, click “Record.”
3. When you’re ready, click “Record Now,” then “Start.”
4. When you’re finished, click “Pause,” then “Preview” in the corner of the recording window.
5. To add the recording to the scene, click “Insert,” or “Record Again” to re-record.
6. Once the recording is added, you can adjust it as needed.

Learn more about recording in Vids

Start by uploading your own content.

You can begin by uploading your own content. Later, you can still generate images using Gemini, add clips through the recording studio, or add content from templates.

1. On your computer, open Google Vids.
2. In the Gemini window, click “Upload.”
3. Click “Browse Computer,” then select the file you want to start with. You can add more content later.
4. Once the video is created, you can add and adjust the content as needed.

Learn more about uploading content to your videos

Create a video from scratch.

You can go directly to the timeline in Vids and start creating a video from scratch. You can still use the recording studio and add content from templates later.

1. On your computer, open Google Vids.
2. To go to the timeline, click “X” in the top right corner.
3. On the timeline, add and adjust content as needed.

Start working with Google Vids online video editor today.

If you’re ready to enhance your updates and stories at work, visit vids.new or vids.google.com. You can also find step-by-step instructions in the Help Center.