On October 23, the Cloud Tech 2024 conference took place — a major event dedicated to the prospects of cloud technologies and innovations in the field of artificial intelligence. The event brought together IT leaders from leading Ukrainian companies and representatives of government institutions to discuss key challenges and opportunities of digital transformation. Experts shared their knowledge of advanced solutions, and IT leaders presented unique insights from their practice. It was a day filled with experience exchange, innovative ideas, and lively discussions.
Read about the speeches that made Cloud Tech 2024 memorable in this article. We also invite you to watch the final video with the most interesting moments of the conference.
In his opening remarks, Roman highlighted the rapid evolution of the Cloud Tech conference. Unlike last year’s event, which focused on the first steps in AI implementation, this year’s event focuses on the results and experiences of real-world implementations. In 2024, the Cloud Tech conference became a platform for discussing achievements, conclusions, and new challenges arising in the process of integrating solutions.

Valeria Kushnerchuk, CEO of Diia.City.Union, gave a presentation on the key aspects of the activities of the Diia.City residents’ association. The organization aims to build a powerful IT industry in Ukraine, capable of competing at the international level and stimulating global innovations. In her speech, Valeria emphasized the importance of mutual support and synergy between the members of the association, and also outlined the mission of Diia.City as a space for interaction and development. In addition, she spoke about the conditions for joining the association and the benefits that its residents already enjoy.

The scope of application of artificial intelligence is rapidly expanding, and the pace of this expansion is constantly accelerating. Every day, new projects appear that open up new horizons for the use of Generative AI. The next block of speeches, prepared by the international Google team, was dedicated to successful cases that creatively use Google Cloud innovations. The speech was attended by:

Alin Bittel, Head of Sales, CEE Public Sector at Google Cloud, presented promising technologies that can significantly improve the work of government organizations. He also shared successful examples of implementing these solutions in different countries. Among the most interesting Google Cloud use cases:
These solutions open up new opportunities for the public sector, contributing to its modernization and increasing transparency.

Anna Doroshenko, Enterprise Account Executive at Google Cloud, presented the conference participants with Google’s portfolio of AI solutions and shared examples of their successful implementation in Ukraine. Among the implemented projects:


The combination of Predictive AI and Generative AI, which interact and complement each other, enables the full realization of automation potential in business processes. The AI platform in Google Cloud embodies this approach, providing comprehensive automation for complex procedures that can be executed autonomously.
In his presentation, Vlad Patenko delved into the capabilities of integrated and multimodal AI, specifically the processes of training and fine-tuning custom models that allow solutions to be adapted to the unique needs of businesses.
Special attention was given to the infrastructure that supports computational processes in Google Cloud. Vlad presented the latest server and networking solutions that are now available to users. Among them are:
These innovations provide companies with powerful tools to accelerate processes and tackle the most complex challenges.
The presentations from IT leaders of industry-leading Ukrainian companies became a valuable source of information for conference participants. Among the speakers were:
Each of them shared their unique experiences of cloud migration within their organizations, revealing important technical aspects and key challenges they faced. The talks were rich with practical insights that will be helpful for companies planning or already implementing a transition to cloud solutions.

The issue of integrating third-party solutions into Google Cloud’s cloud infrastructure was thoroughly explored during a session moderated by Dmitro Udovyk, CTO of Wise IT. Leading experts from VMware and NetApp shared their experiences and technical solutions.
Oleksandr Kupchynetskyi, Lead Solution Engineer at VMware by Broadcom, presented the modern capabilities of migrating VMware virtualized environments to Google Cloud. His talk focused on tools that ensure operational continuity and adapt the infrastructure to the cloud environment.
Anton Kyrylenko, Technical Specialist at NetApp, discussed the integration of on-premises storage into the Google Cloud ecosystem. He also explained how to handle situations where compliance requirements necessitate bringing data back to on-premises environments.

The year 2024 marked a period of active implementation of AI solutions into the workflows of millions of organizations, with interest in the technology reaching an all-time high. Does generative AI really bring tangible benefits to businesses? What are the drawbacks and potential risks? Is generative AI just hype, or does it truly function as an effective tool?
These questions were discussed by IT leaders from leading Ukrainian companies:
The panel discussion was moderated by Oleksandr Kozub, Head of Cloud Solutions at Wise IT, with the conversation being sparked by Vlad Patenko, Custom Engineering Manager at Google Cloud. This discussion served as a crucial step in understanding the real potential of generative AI and its role in business.

Demo Zones at the Event: Technologies in Action
The best way to assess cutting-edge technologies is to experience them firsthand. That’s why the Wise IT team set up several demo zones where participants could try out:
This year, the Wise IT team was joined by colleagues from Tranzzo and Fishka. Representatives from these companies, who have built their infrastructure on Google Cloud, presented their own technological and business solutions, sharing their experiences of implementing innovative solutions in their operations.


A special thank you to our partners from Google Cloud — Alin Bittel, Anna Doroshenko, Ella Kapsomun, and Vlad Patenko — for their insightful presentations on the latest tools from Google Cloud and Google Workspace, as well as the best examples of their implementation. The Google team inspired us all with real successes in both the business and public sectors!
Sincere thanks to Valeria Kushnerchuk, CEO of Diia.City.Union, for a vivid speech that emphasized the mission of uniting residents of Diia.City and the importance of mutual business support!
Many thanks to the speakers: Oleg Poligenko, Margarita Ochygava, Olga Semchuk, Valentin Nadtocheev and Yevhen Moiseyenko for valuable insights and inspiring speeches, as well as Oleksandr Kozub and the Wise IT team for the excellently organized demo areas and active participation in the discussion.
And we also thank Oleksandr Kupchynetskyi and Anton Kirylenko for their detailed presentations on the integration of third-party solutions into the cloud infrastructure!
Many thanks to everyone who attended Cloud Tech 2024! Together we made this day unforgettable! 🙌 See you at new events!
Wise IT is a Google Cloud Partner of the Year in the Services CEE category! If you are interested in migrating to Google Cloud or want to optimize your existing infrastructure, contact our specialists and get prompt and competent support: