{"id":4266,"date":"2025-12-30T11:01:53","date_gmt":"2025-12-30T09:01:53","guid":{"rendered":"https:\/\/googlecloud.wiseit.com.ua\/?p=4266"},"modified":"2025-12-30T11:03:25","modified_gmt":"2025-12-30T09:03:25","slug":"custom-ai-cases-in-business","status":"publish","type":"post","link":"https:\/\/googlecloud.wiseit.com.ua\/en\/novyny-en\/custom-ai-cases-in-business\/","title":{"rendered":"Custom AI Solutions in business: Insights from VARUS.UA, Tranzzo, and Nova Group"},"content":{"rendered":"<p data-path-to-node=\"1\">Today, discussions about artificial intelligence have finally moved beyond theoretical forecasts and futuristic fears. For businesses, AI has transformed into a working tool that solves specific business tasks: from optimizing the average check to automating complex engineering processes. As a Google Cloud partner, the Wise IT team is at the epicenter of this transformation, helping businesses implement technologies that bring real profit.<\/p>\n<p data-path-to-node=\"1\">We see a clear trend: the market is no longer interested in general-purpose &#8220;out-of-the-box&#8221; solutions. Businesses need specifics: speed of payback, security of corporate data, and the system&#8217;s ability to understand the user.<\/p>\n<p data-path-to-node=\"2\"><em>&#8220;Today, business is looking for a reliable tool that understands the context of a specific industry. We see that the highest ROI is brought by solutions built around a company&#8217;s unique data and integrated directly into its business processes.&#8221;<\/em><br \/>\n\u2014 <b data-path-to-node=\"3,1\" data-index-in-node=\"2\">Dmytro Udovyk<\/b>, CTO Wise IT<\/p>\n<p data-path-to-node=\"4\">In this material, we will analyze three cases in detail \u2014 <b data-path-to-node=\"4\" data-index-in-node=\"52\">VARUS.UA<\/b>, <b data-path-to-node=\"4\" data-index-in-node=\"62\">NOVA Group<\/b>, and <b data-path-to-node=\"4\" data-index-in-node=\"76\">Tranzzo<\/b>, where the implementation of custom generative AI (GenAI) became a strategic step towards increasing business efficiency.<\/p>\n<h2 data-path-to-node=\"6\">1. VARUS.UA: When Search Becomes &#8220;Human&#8221; and Increases Profit<\/h2>\n<p data-path-to-node=\"7\"><span data-path-to-node=\"7,4\"><span class=\"citation-213\">The VARUS.UA team turned to Wise IT with a request to implement smart product search for users of the VARUS online marketplace, which would allow the use of natural language. Traditional search in online retail forces the buyer to adapt to the &#8220;catalog language&#8221;: entering exact SKUs, such as &#8220;potatoes&#8221; or &#8220;milk 2.5%&#8221;. <\/span><\/span><\/p>\n<h3 data-path-to-node=\"8\">Business Challenge: From SKU to Life Scenarios<\/h3>\n<p data-path-to-node=\"9\"><span data-path-to-node=\"9,0\">The <b data-path-to-node=\"9,0\" data-index-in-node=\"8\">VARUS.UA<\/b> team set an ambitious task: to teach the marketplace to understand the customer at a glance. <\/span><span data-path-to-node=\"9,2\"><span class=\"citation-212\">Instead of a dry list of products, the search had to learn to process &#8220;life scenarios&#8221;. <\/span><\/span><span data-path-to-node=\"9,5\"><span class=\"citation-211\">The customer wants to find ingredients for a &#8220;party with friends&#8221; or a &#8220;healthy breakfast for children&#8221; without spending time manually assembling the basket. <\/span><\/span><\/p>\n<h3 data-path-to-node=\"10\">Technological Solution<\/h3>\n<p data-path-to-node=\"11\"><span data-path-to-node=\"11,1\"><span class=\"citation-210\">The <\/span><b data-path-to-node=\"11,1\" data-index-in-node=\"8\"><span class=\"citation-210\">Wise IT<\/span><\/b><span class=\"citation-210\"> specialists, in cooperation with partners from <\/span><b data-path-to-node=\"11,1\" data-index-in-node=\"43\"><span class=\"citation-210\">!FESTCloud.ai<\/span><\/b><span class=\"citation-210\">, developed an intelligent interpreter based on the <\/span><b data-path-to-node=\"11,1\" data-index-in-node=\"112\"><span class=\"citation-210\">Gemini<\/span><\/b><span class=\"citation-210\"> model. <\/span><\/span><\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,1\">Vertex AI acted as the system core, analyzing natural language queries.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,1\">The system transforms a conversational query into a structured list of relevant products, which is instantly processed by the site&#8217;s search engine.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,1\">Gemini LLM ensures contextual accuracy, offering exactly those products that match the customer&#8217;s need and mood.<\/p>\n<\/li>\n<\/ul>\n<div class=\"media__photo__container--img\"><picture><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.nv.ua\/shared\/system\/MediaPhoto\/images\/000\/567\/048\/original\/7b01cd8a9b221b0113a206123dc9a87a.png?q=85&amp;stamp=20251219122955&amp;f=webp\" alt=\"Example of contextual AI search execution (Photo: Wise IT)\" width=\"994\" height=\"593\" \/> <\/picture><\/div>\n<div class=\"media__photo__container__text\">\n<div class=\"media__photo__container__text--source\"><em>Example of contextual AI search execution<\/em><\/div>\n<\/div>\n<h3 data-path-to-node=\"13\">Results in Figures<\/h3>\n<p data-path-to-node=\"14\"><span data-path-to-node=\"14,1\"><span class=\"citation-206\">The implementation of AI search demonstrated significant positive dynamics within the first two months: <\/span><\/span><\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,1\"><span data-path-to-node=\"15,0,1,0\"><b data-path-to-node=\"15,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-205\">Popularity<\/span><\/b><span class=\"citation-205\">: 35% of users utilize the new AI search format (growing from 15% in 8 weeks). <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,1\"><span data-path-to-node=\"15,1,1,0\"><b data-path-to-node=\"15,1,1,0\" data-index-in-node=\"0\"><span class=\"citation-204\">Efficiency<\/span><\/b><span class=\"citation-204\">: The average check in orders where AI search was used increased by <\/span><b data-path-to-node=\"15,1,1,0\" data-index-in-node=\"80\"><span class=\"citation-204\">18%<\/span><\/b><span class=\"citation-204\">. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,1\"><span data-path-to-node=\"15,2,1,0\"><b data-path-to-node=\"15,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-203\">Value<\/span><\/b><span class=\"citation-203\">: The average price of a product found via AI is <\/span><b data-path-to-node=\"15,2,1,0\" data-index-in-node=\"59\"><span class=\"citation-203\">23% higher<\/span><\/b><span class=\"citation-203\"> (130 UAH vs 106 UAH in classic search). <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"16\"><span data-path-to-node=\"16,1\"><span class=\"citation-202\">This proves that with AI search, users more often find interesting products and prefer higher-quality offers. <\/span><\/span><\/p>\n<p data-path-to-node=\"16\"><a href=\"https:\/\/googlecloud.wiseit.com.ua\/en\/clients\/teaching-the-marketplace-to-understand-the-customer-implementing-genai-for-natural-language-product-search-for-varus-ua\/\">Full text of Varus success story on our website.<\/a><\/p>\n<h2 data-path-to-node=\"18\">2. NOVA Group: Intelligent Ecosystem of Corporate Knowledge<\/h2>\n<p data-path-to-node=\"19\"><span data-path-to-node=\"19,1\"><span class=\"citation-201\">For the <\/span><b data-path-to-node=\"19,1\" data-index-in-node=\"19\"><span class=\"citation-201\">NOVA<\/span><\/b><span class=\"citation-201\"> group of companies, which includes companies in logistics (Nova Post), finance (NovaPay), IT (Nova Digital), and even aviation (Supernova Airlines), fast access to information is a matter of operational endurance. <\/span><\/span><\/p>\n<h3 data-path-to-node=\"20\">Request: Create a &#8220;Single Source of Truth&#8221;<\/h3>\n<p data-path-to-node=\"21\"><span data-path-to-node=\"21,1\"><span class=\"citation-200\">The scale of the NOVA group requires the systematization of a vast number of regulations, instructions, and technical documentation. <\/span><\/span><span data-path-to-node=\"21,4\"><span class=\"citation-199\">The company needed a centralized resource where every employee, from a courier to a top manager, could instantly find the answer to a work question. <\/span><\/span><\/p>\n<h3 data-path-to-node=\"22\">Solution: Google Sites + Vertex AI Search<\/h3>\n<p data-path-to-node=\"23\"><span data-path-to-node=\"23,1\"><span class=\"citation-198\">The <\/span><b data-path-to-node=\"23,1\" data-index-in-node=\"8\"><span class=\"citation-198\">Wise IT<\/span><\/b><span class=\"citation-198\"> team implemented a comprehensive project that combined interface simplicity and administration with the power of generative AI: <\/span><\/span><\/p>\n<ol start=\"1\" data-path-to-node=\"24\">\n<li>\n<p data-path-to-node=\"24,0,1\"><span data-path-to-node=\"24,0,1,0\"><b data-path-to-node=\"24,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-197\">Structured Portal<\/span><\/b><span class=\"citation-197\">: An intuitive website with sections by positions, thematic areas, and terminology was created on the basis of <\/span><b data-path-to-node=\"24,0,1,0\" data-index-in-node=\"31\"><span class=\"citation-197\">Google Sites<\/span><\/b><span class=\"citation-197\">. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,1,1\"><span data-path-to-node=\"24,1,1,0\"><b data-path-to-node=\"24,1,1,0\" data-index-in-node=\"0\"><span class=\"citation-196\">Intelligent Search<\/span><\/b><span class=\"citation-196\">: Thanks to <\/span><b data-path-to-node=\"24,1,1,0\" data-index-in-node=\"31\"><span class=\"citation-196\">Vertex AI Search<\/span><\/b><span class=\"citation-196\">, employees gained the ability to ask questions in natural language. <\/span><\/span><span data-path-to-node=\"24,1,1,3\"><span class=\"citation-195\">The system provides not just a list of files, but a specific, meaningful answer based on internal documents. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,2,1\"><span data-path-to-node=\"24,2,1,0\"><b data-path-to-node=\"24,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-194\">Security and Relevance<\/span><\/b><span class=\"citation-194\">: Search is limited exclusively to the company&#8217;s knowledge base, which eliminates the risk of AI &#8220;hallucinations&#8221;. <\/span><\/span><span data-path-to-node=\"24,2,1,3\"><span class=\"citation-193\">Data is automatically synchronized with <\/span><b data-path-to-node=\"24,2,1,3\" data-index-in-node=\"35\"><span class=\"citation-193\">Google Drive<\/span><\/b><span class=\"citation-193\">, ensuring content relevance 24\/7.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<div class=\"media__photo__container--img\"><picture><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.nv.ua\/shared\/system\/MediaPhoto\/images\/000\/567\/049\/original\/f7bb35cd7e37e7301f7d032e4eb271b4.png?q=85&amp;stamp=20251219123005&amp;f=webp\" alt=\"Main page of NOVA Group knowledge base (Photo: Wise IT)\" width=\"1024\" height=\"767\" \/> <\/picture><\/div>\n<div class=\"media__photo__container__text\">\n<div class=\"media__photo__container__text--source\"><em>Main page of NOVA Group knowledge base<\/em><\/div>\n<\/div>\n<h3 data-path-to-node=\"25\">Business Benefits<\/h3>\n<ul data-path-to-node=\"26\">\n<li>\n<p data-path-to-node=\"26,0,1\"><span data-path-to-node=\"26,0,1,0\"><b data-path-to-node=\"26,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-192\">Acceleration of Onboarding<\/span><\/b><span class=\"citation-192\">: New employees get up to speed faster thanks to the &#8220;By Position&#8221; section. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"26,1,1\"><span data-path-to-node=\"26,1,1,0\"><b data-path-to-node=\"26,1,1,0\" data-index-in-node=\"0\"><span class=\"citation-191\">Time Savings<\/span><\/b><span class=\"citation-191\">: The time to find the necessary instruction has been reduced manifold. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"26,2,1\"><span data-path-to-node=\"26,2,1,0\"><b data-path-to-node=\"26,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-190\">Training<\/span><\/b><span class=\"citation-190\">: Wise IT specialists conducted two-stage training for the NOVA team, allowing them to independently administer the platform without programming skills.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/googlecloud.wiseit.com.ua\/en\/clients\/corporate-knowledge-base-for-nova-group\/\">Full text of Nova Group success story on our website.<\/a><\/p>\n<h2 data-path-to-node=\"28\">3. Tranzzo: Automating Code Review in a World of High Requirements<\/h2>\n<p data-path-to-node=\"30\"><span data-path-to-node=\"30,0\"><b data-path-to-node=\"30,0\" data-index-in-node=\"0\"><span class=\"citation-189\">Tranzzo<\/span><\/b><span class=\"citation-189\"> is a global payment platform that processes over 10 million transactions monthly. <\/span><\/span><span data-path-to-node=\"30,3\"><span class=\"citation-188\">In fintech, the speed of releasing new features must balance with impeccable code security &#8211; <\/span><b data-path-to-node=\"30,3\" data-index-in-node=\"93\"><span class=\"citation-188\">PCI DSS<\/span><\/b><span class=\"citation-188\"> standards. <\/span><\/span><\/p>\n<h3 data-path-to-node=\"31\">Challenge: Delays in Development<\/h3>\n<p data-path-to-node=\"32\"><span data-path-to-node=\"32,1\"><span class=\"citation-187\">As the business grew, the traditional <\/span><b data-path-to-node=\"32,1\" data-index-in-node=\"41\"><span class=\"citation-187\">Code Review<\/span><\/b><span class=\"citation-187\"> process began to slow down releases. <\/span><\/span><span data-path-to-node=\"32,4\"><span class=\"citation-186\">Senior engineers spent too much time on routine code checks, which distracted them from strategic architecture. <\/span><\/span><\/p>\n<h3 data-path-to-node=\"33\">Solution: Custom AI Reviewer<\/h3>\n<p data-path-to-node=\"34\"><span data-path-to-node=\"34,1\"><span class=\"citation-185\">Wise IT acted as an architectural partner in creating an in-house tool based on <\/span><b data-path-to-node=\"34,1\" data-index-in-node=\"83\"><span class=\"citation-185\">Gemini 1.5 Pro<\/span><\/b><span class=\"citation-185\">, deployed entirely within Tranzzo&#8217;s secure perimeter on <\/span><b data-path-to-node=\"34,1\" data-index-in-node=\"155\"><span class=\"citation-185\">Google Cloud<\/span><\/b><span class=\"citation-185\">. <\/span><\/span><\/p>\n<p data-path-to-node=\"35\"><span data-path-to-node=\"35,1\"><span class=\"citation-184\">The project was implemented in three phases: <\/span><\/span><\/p>\n<ul data-path-to-node=\"36\">\n<li>\n<p data-path-to-node=\"36,0,1\"><span data-path-to-node=\"36,0,1,0\"><b data-path-to-node=\"36,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-183\">Phase 1<\/span><\/b><span class=\"citation-183\">: Training the system to react to Pull Requests and analyze tasks from Jira.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"36,1,0\"><span data-path-to-node=\"36,1,0,0\"><b data-path-to-node=\"36,1,0,0\" data-index-in-node=\"0\">Phase 2<\/b>: Deepening context. <\/span><span data-path-to-node=\"36,1,0,2\"><span class=\"citation-182\">AI was taught to account for project architectural patterns and rules described in special regulatory files. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"36,2,1\"><span data-path-to-node=\"36,2,1,0\"><b data-path-to-node=\"36,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-181\">Phase 3<\/span><\/b><span class=\"citation-181\">: Scaling to all development teams.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"media__photo__container--img\"><picture><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.nv.ua\/shared\/system\/MediaPhoto\/images\/000\/567\/050\/original\/64f737b0cf8394e8feb29b90ad90d33b.png?q=85&amp;stamp=20251219123018&amp;f=webp\" alt=\"Interaction algorithm of system elements: from activation via PR-trigger and context collection to cyclic code analysis by LLM model and automatic publication of results (Photo: Wise IT)\" width=\"1280\" height=\"626\" \/> <\/picture><\/div>\n<div class=\"media__photo__container__text\">\n<div class=\"media__photo__container__text--source\"><em>Interaction algorithm of system elements: from activation via PR-trigger and context collection to cyclic code analysis by LLM model and automatic publication of results.<\/em><\/div>\n<\/div>\n<h3 data-path-to-node=\"37\">Result and Global Recognition<\/h3>\n<p data-path-to-node=\"38\"><span data-path-to-node=\"38,1\"><span class=\"citation-180\">In just one month, the company obtained a tool that became a full-fledged assistant for developers: <\/span><\/span><\/p>\n<ul data-path-to-node=\"39\">\n<li>\n<p data-path-to-node=\"39,0,1\"><span data-path-to-node=\"39,0,1,0\"><b data-path-to-node=\"39,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-179\">Time to merge code (time-to-merge)<\/span><\/b><span class=\"citation-179\"> was reduced by <\/span><b data-path-to-node=\"39,0,1,0\" data-index-in-node=\"49\"><span class=\"citation-179\">30%<\/span><\/b><span class=\"citation-179\">. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"39,1,1\"><span data-path-to-node=\"39,1,1,0\"><b data-path-to-node=\"39,1,1,0\" data-index-in-node=\"0\"><span class=\"citation-178\">54% of AI recommendations<\/span><\/b><span class=\"citation-178\"> are accepted by engineers without corrections. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"39,2,1\"><span data-path-to-node=\"39,2,1,0\"><b data-path-to-node=\"39,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-177\">The case was included in the Google Cloud EMEA SMB AI Playbook<\/span><\/b><span class=\"citation-177\"> as one of the best examples of AI solutions for business in the region.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/googlecloud.wiseit.com.ua\/en\/clients\/tranzzo-wise-it-ai-code-review\/\">Full text of Tranzzo success story on our website.<\/a><\/p>\n<h2 data-path-to-node=\"41\">Why Google Cloud?<\/h2>\n<p data-path-to-node=\"42\">These cases are united by the use of the <b data-path-to-node=\"42\" data-index-in-node=\"41\">Google Cloud<\/b> platform, which provides fundamental advantages to business:<\/p>\n<ol start=\"1\" data-path-to-node=\"43\">\n<li>\n<p data-path-to-node=\"43,0,1\"><span data-path-to-node=\"43,0,1,0\"><b data-path-to-node=\"43,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-176\">Economic Flexibility (Pay-as-you-go)<\/span><\/b><span class=\"citation-176\">: Business pays only for the resources used. <\/span><\/span><span data-path-to-node=\"43,0,1,3\"><span class=\"citation-175\">This eliminates the need for large initial investments in infrastructure. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"43,1,1\"><span data-path-to-node=\"43,1,1,0\"><b data-path-to-node=\"43,1,1,0\" data-index-in-node=\"0\"><span class=\"citation-174\">Security and Data Sovereignty<\/span><\/b><span class=\"citation-174\">: Corporate data is never used to train public Google models. <\/span><\/span><span data-path-to-node=\"43,1,1,3\"><span class=\"citation-173\">Your intellectual property remains fully isolated. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"43,2,1\"><span data-path-to-node=\"43,2,1,0\"><b data-path-to-node=\"43,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-172\">Access to Gemini and Vertex AI<\/span><\/b><span class=\"citation-172\">: The most advanced generative AI models are integrated directly into business logic through convenient APIs.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<h2>Role of Wise IT<\/h2>\n<p data-path-to-node=\"45\"><span data-path-to-node=\"45,1\"><span class=\"citation-171\">As a Google Cloud Premier Partner, <\/span><b data-path-to-node=\"45,1\" data-index-in-node=\"49\"><span class=\"citation-171\">Wise IT<\/span><\/b><span class=\"citation-171\"> doesn&#8217;t just supply licenses. <\/span><\/span><span data-path-to-node=\"45,4\"><span class=\"citation-170\">Our mission is to be the architect of your innovations. <\/span><\/span><span data-path-to-node=\"45,6\"> We help with:<\/span><\/p>\n<ul data-path-to-node=\"46\">\n<li>\n<p data-path-to-node=\"46,0,1\"><span data-path-to-node=\"46,0,1,0\"><b data-path-to-node=\"46,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-169\">Strategic Consulting<\/span><\/b><span class=\"citation-169\"> and audit of needs. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"46,2,1\"><span data-path-to-node=\"46,2,1,0\"><b data-path-to-node=\"46,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-167\">Technical Support<\/span><\/b><span class=\"citation-167\"> at all stages of implementation.<\/span><\/span><\/p>\n<\/li>\n<li><span data-path-to-node=\"46,1,1,0\"><b data-path-to-node=\"46,1,1,0\" data-index-in-node=\"0\"><span class=\"citation-168\">Prompt Engineering<\/span><\/b><span class=\"citation-168\"> to configure precise AI responses.<\/span><\/span><\/li>\n<\/ul>\n<p data-path-to-node=\"47\"><span data-path-to-node=\"47,1\"><span class=\"citation-166\">We actively develop projects internationally through representative offices in Ukraine, Romania and Estonia, offering the experience of world-class certified engineers. <\/span><\/span><\/p>\n<h2 data-path-to-node=\"49\">Conclusion: Your Next Step into the AI Era<\/h2>\n<p data-path-to-node=\"50\"><span data-path-to-node=\"50,1\"><span class=\"citation-165\">The examples of <\/span><b data-path-to-node=\"50,1\" data-index-in-node=\"9\"><span class=\"citation-165\">VARUS.UA<\/span><\/b><span class=\"citation-165\">, <\/span><b data-path-to-node=\"50,1\" data-index-in-node=\"19\"><span class=\"citation-165\">NOVA<\/span><\/b><span class=\"citation-165\">, and <\/span><b data-path-to-node=\"50,1\" data-index-in-node=\"27\"><span class=\"citation-165\">Tranzzo<\/span><\/b><span class=\"citation-165\"> prove: generative artificial intelligence is a vital component of competitiveness. <\/span><\/span><span data-path-to-node=\"50,3\"> The question is not whether AI should be implemented, but how quickly you can turn your data into profit.<\/span><\/p>\n<p data-path-to-node=\"51\"><b data-path-to-node=\"51\" data-index-in-node=\"0\">Want to find out how custom AI solutions can accelerate your business? <\/b>The <b data-path-to-node=\"52\" data-index-in-node=\"8\">Wise IT<\/b> team is ready to become your guide. Order a free consultation, and together we will find the optimal path of automation for your company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, discussions about artificial intelligence have finally moved beyond theoretical forecasts and futuristic fears. For businesses, AI has transformed into a working tool that solves specific business tasks: from optimizing the average check to automating complex engineering processes. As a Google Cloud partner, the Wise IT team is at the epicenter of this transformation, helping [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novyny-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Custom AI Solutions in business: Insights from VARUS.UA, Tranzzo, and Nova Group \u2705 \u041d\u043e\u0432\u0438\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u00abWise IT\u00bb<\/title>\n<meta name=\"description\" content=\"Custom AI Solutions in business: Insights from VARUS.UA, Tranzzo, and Nova Group \u2705 \u0421ompany news - Wise IT \u261d Your partner in digital transformation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/googlecloud.wiseit.com.ua\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom AI Solutions in business: Insights from VARUS.UA, Tranzzo, and Nova Group \u2705 \u041d\u043e\u0432\u0438\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u00abWise IT\u00bb\" \/>\n<meta property=\"og:description\" content=\"Custom AI Solutions in business: Insights from VARUS.UA, Tranzzo, and Nova Group \u2705 \u0421ompany news - 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