{"id":2624,"date":"2025-03-25T09:40:36","date_gmt":"2025-03-25T07:40:36","guid":{"rendered":"https:\/\/googlecloud.wiseit.com.ua\/?p=2624"},"modified":"2025-03-31T14:58:35","modified_gmt":"2025-03-31T11:58:35","slug":"shho-take-google-business-profile-google-my-business","status":"publish","type":"post","link":"https:\/\/googlecloud.wiseit.com.ua\/en\/novyny-en\/shho-take-google-business-profile-google-my-business\/","title":{"rendered":"What is Google Business Profile? (Google My Business)"},"content":{"rendered":"

Google offers many tools for businesses that enable organizations to grow, advertise services, and manage their online presence. These tools include Google Ads for advertising, Analytics for traffic evaluation, Search Console for website monitoring, Merchant Center for placing products in search, and Google Business Profile (formerly Google My Business) for placing your business profile in Google search and on Google Maps.<\/span><\/p>\n

What is Google Business Profile? (Google My Business)<\/h2>\n

Google Business Profile (better known by its old name Google My Business)<\/b> is a free and easy-to-use tool that allows you to control how your business appears in Google Search, Google Maps, and Google Shopping, reaching a new audience of potential customers. Google Business Profile is your business card on the Internet. By updating and confirming your business information, you help people find you and stay in touch with them.<\/span><\/p>\n

The main purpose of Google Business Profile is to provide users with a short but detailed directory of local businesses. Based on the entered query and the user’s location, a business card is displayed in the upper right corner of the search. It contains the company’s address, its type of activity, hours of operation, contact information, photos, user reviews, a graph with peak hours, and a section with frequently asked questions and related search queries.<\/span><\/p>\n

Read more about all Wise IT services on our website >><\/a><\/em><\/p>\n

Benefits provided by Google Business Profile<\/h2>\n

Maintaining a business profile can increase your visibility in Google, raise the level of trust in your organization through reviews, and allow you to control your business information. <\/span>With GBP, you can connect with customers, post business updates, and list products or services.<\/span><\/p>\n

You can create a GBP account even if you don’t have a physical store. For example, a plumber who visits customers at home can still have a Google business profile.<\/b><\/p>\n

Main advantages of Google Business Profile:<\/span><\/p>\n

Increased brand awareness and transitions to the site from Google search<\/h3>\n

When a user enters your brand name or a query related to your services, Google shows an expanded description of your organization with a logo, photos, hours of operation, main services, etc. Companies that have confirmed information in <\/span>Google My Business<\/span> are much more effective in promoting in Google search. Companies that add photos to their profiles receive 42% more route requests on Google Maps and 35% more clicks to the site.<\/span><\/p>\n

Placing a business on Google Maps<\/h3>\n

People around the world use Google Maps to search for services. Displaying your business on Google Maps is a prerequisite for offline businesses, as this service can become the main source of new customers on the Internet.<\/span><\/p>\n

Interaction with consumers<\/h3>\n

There are many ways consumers can interact with your business profile, and you are able to use your GBP account to interact with them. In Google Business Profile, you can respond to reviews, answer questions, use direct messages, and receive relevant notifications. You can even use Google My Business to post to your business profile, like on Facebook or Instagram.<\/span><\/p>\n

Informing customers about the most popular issues<\/h3>\n

Through the Google Business Profile account dashboard, you have the opportunity to specify hours of operation, links to your website, products and prices, attributes, and other details that make your business unique.<\/span><\/p>\n

Advantage in local SEO<\/h3>\n

The information provided in Google My Business about the field of activity, address, and main services is taken into account by the search engine and can affect ranking. With the Google Business Profile toolkit, you can include keywords in your business profile and perform other optimizations to help it rank higher in results in a specific area.<\/span><\/p>\n

Audience and site transition analytics<\/h3>\n

You can use the Google Business Profile dashboard to get key insights about your audience and local search performance. For example, the platform’s analytics tab allows you to view the queries customers use to find your business profile, find out where they found you (on Google Maps or Google Search), get a breakdown of actions taken on your listing, and even see how well your photos are performing compared to other profiles in your category. <\/span><\/p>\n

In addition, you can track the number of calls to the phone number listed in Search and Maps, as well as clicks from the business profile using UTM parameters and Google Analytics. This makes it easy to create effective campaigns and evaluate their performance.<\/span><\/p>\n

Who needs Google Business Profile?<\/h2>\n

Google Business Profile is a versatile tool that almost every organization needs:<\/span><\/p>\n

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  1. Physical businesses. Stores, restaurants, cafes, hotels, beauty salons, service stations, and other local businesses can use Google My Business to provide information about their location, hours of operation, contact details, and to receive feedback.<\/span><\/li>\n
  2. Representatives of online businesses can also use Google My Business to attract a target audience, even if their business is exclusively on the Internet. They can specify a virtual address, hours of operation, and provide information about their products or services.<\/span><\/li>\n
  3. Professionals and freelancers in various fields, such as lawyers, doctors, stylists, designers, photographers, and others, can use Google My Business to provide their services, specify working hours, and receive feedback. This helps to increase their visibility in search results and the level of trust.<\/span><\/li>\n
  4. Non-profit institutions, such as charities, museums, libraries, and others, can also use Google My Business to disseminate information about their activities, events, and attract volunteers.<\/span><\/li>\n<\/ol>\n

    Is Google Business Profile free?<\/h2>\n

    Yes, creating and managing a Google Business Profile is completely free. Google Business Profile is a significant advantage without costs.<\/span><\/p>\n

    The Wise IT<\/a> team provides services for setting up Google Business Profile. Leave problem-solving to official Google Cloud<\/a> service partners! Get a free consultation right now:<\/span><\/p>\n

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    What is Google Maps API (Google Maps Platform)<\/em><\/a><\/p>\n

    How to create a Google Business Profile<\/h2>\n

    If you want to create a Google business profile from scratch, follow these steps:<\/span><\/p>\n

    Step 1. Go to Google Maps and add your company<\/h3>\n

    If you already have a business account, sign in and skip this section.<\/span><\/p>\n

    Go to the <\/span>Google Business Profile page<\/span><\/a> and click \u201cGet started\u201d.<\/span><\/p>\n

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    Step 2: Fill in your company name and category<\/h3>\n

    First, enter your company name. As you type, Google will display a list of existing companies in its database.<\/span><\/p>\n